3d illusion arts: Walyou

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MultiAdaptor’s Connected Notepad Interacts with Think With Google

Posted: 02 Nov 2015 12:01 PM PST

MultiAdaptor Connected Notebook Think with Google 01

Ever wanted for the things you write down in a paper notepad to show up in an app? MultiAdaptor’s connected notebook achieves this, albeit in a simplistic manner, and the app it interacts with is Google’s marketing service, Think With Google.

MultiAdaptor, a British branding agency based in London, was commissioned by the Mountainview tech giant to make the marketing research publishing tool better known in creative companies. While the initial request was to design an exhibition, MultiAdaptor figured out that developing an interactive product and sending it to potential customers could be far more effective for promoting Think With Google.

Industrial designer Roland Ellis, the one who was in charge with developing this notepad, created a conductive bookbinding glue that brings together the reusable Arduino circuit board found at the back of the work book with the printed pages. MultiAdaptor went as far as to claim that the conductive glue is the first of its kind, so the agency is definitely worth some praises for that. As for the notebook’s pages, they are covered with screen-printed conductive ink that can be activated using even common graphite pencils. This way, the developers not only did way with cables and circuits, but also made sure not only that the Arduino circuit board could be reused with another set of glued printed pages, but that the notebook itself can be used with regular writing tools.

“Our notepad had to be compact and convincing,” explained MultiAdaptor. “Conductive ink allowed us to interface with digital content using a pencil, but we wanted to avoid the expected ‘R&D’ aesthetic of cables and circuitry and create something more simple and human.”

As seen above, the notebook is delivered in a blue box, with a blue graphite pencil and an USB cable that’s used for activating the product. Basically, you need to connect it to a computer with the provided cable, then head over to the Think with Google website and pick two options from a list, using either the provided pencil or just any other one. However, I don’t know whether mechanical pencils are as good. After selecting articles, stats, or case studies, the respective content is shown on a dashboard called ‘My Edit.’ Ripping a page off the notepad will enable users to start over with their content selection.

Needless to say, the notepad can be used independently of the Think With Google app and website, and viceversa.

“The digital experience is also designed to reflect the Google brand – something simple and helpful, but playful and innovative too,” concluded MultiAdaptor.

There has been no word on the final number of connected notepad that will be printed and assembled, but for the time being, 1,000 of them are on their way to creative agencies in the UK and Italy. The following video provides more details on how MultiAdaptor’s connected notepad came to be.

Be social! Follow Walyou on Facebook and Twitter, and read more related stories about wearables powered by energy producing clothes, or the Wuf smart dog collar that lets you talk to your pet from miles away.

[via CreativeReview]

Modular Tetris Shaped Cat Scratching Blocks For Gamer Kitties

Posted: 02 Nov 2015 11:47 AM PST

The beloved video game Tetris has inspired countless creations throughout the globe, and this last beauty we see here has to do with keeping our feline friends happy, while remaining useful.

Us geeks have a reputation for being huge fans of everything kitty related (I mean, just look at how that whole Internet thing turned out), but it’s not like our furry buddies are perfect. No matter how active, fun or cute they might be, kitties have a soft spot for destruction and do have a tendency to take out their aggression or playfulness on some of our favorite things at home. If you were wondering how to stop cats from attacking everything, but also add a geeky flair to your house, there is something we’d like to introduce to you: meet Katris, a wordplay on cats and tetris inspired modular cardboard car scratching blocks in tetromino form is from the Tetris series of games, all designed and built by Papercraft Lab. The idea is to create furniture that is more than just a cat scratching post, and that are actually useful as shelves when stacked, or make them double as shelves, tables, or whatever else users might need.

As the creators explained to our pals at Geekologie, “Katris is a cat climbing tree, a bookshelf, a cat scratcher, a coffee table, a shoe rack, and so much more. In fact, the ways that you can interact with and use Katris are limitless. Katris gives you the perfect opportunity to let your imagination run wild to support your creative curiosity.” The really cool thing about Katris, though, is that it doesn’t really matter whether you have a cat or not, these blocks really do look great on their own and are fantastic decoration by themselves: useful, symetrical, and malleable, which are all the things you could ever wish from this type of product.

The feline members of our families do have a reputation for deciding that our furniture is more of a toy than their actual toys are, and so our sofas and beloved furniture passed down through generations end up as glorified kitty scratching posts – but it’s not like you can get mad at your cat. They just absolutely do not care, which is why these Tetris modular blocks are such a great idea. Buying these is like paying a “I just want to stop caring” tax, which should do wonders to improve your relationship with your four-legged buddy. Less stress means leading a longer life after all, doesn’t it?

Take a closer look at the blocks in the video below these lines. Be warned, though, there might be way too much cute content in it, and if you’re at the office or workplace your mates might end up making fun of your squealing. We won’t blame you, though, it really does look amazing.