Dornob | Design Ideas Daily

Upside-Down Interior Design Creates Crazy Optical Illusion

Posted: 30 Jul 2013 10:00 AM PDT

upside down storefront

Competition for customers in the realm of brick-and-mortar business grows ever fiercer as online retailers make shopping from home simpler. But buying things is only one dimension of the consumer experience – entertainment can be a whole other story.

upside down shop brand

Set in Warsaw, Poland, this living-room-like store was designed by Smallna in collaboration with multiple artists for the brand Risk. The topsy-turvy layout was not a whim, but rather inspired by the reversible apparel sold by the brand, and its signature gray color schemes.

upside down shop design

The faux floor above features furniture you would expect to find on the ground, as well as other strategically placed clothing items and home decor elements to help complete the illusion. In fact, as you may or may not have noticed: some of the photos you just saw are themselves upside-down!

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Fallen Tree Bench: Organic Chaos Meets Linear Minimalism

Posted: 29 Jul 2013 04:00 PM PDT

fallen wood seat design

At one extreme, some woodworkers carve and cut endlessly at wood until the material is hardly recognizable – at the other, some craftsmen go for a rough-hewn and naturalistic look. This piece straddles the center of those extremes in a compelling way.

fallen branch bench context

French creator Benjamin Graindorge carefully straightened the main portion into a traditional slatwork seat but left one side supported by an essentially untouched piece of fallen oak (the other, in stark contrast, held up almost-invisibly by a simple piece of glass). Per the context photos above, the piece manages to tie interior and exterior elements together – indoor furniture with outside greenery – across a plane of glazing.

fallen hybrid bench joint

The resulting object is also by itself dynamic and directional – it could almost be mistaken for a rocket in flight or some kind of strange undersea creature. But the joints are really where it all comes together – the careful integration of the wild and twisty branches with the streamlined body of the bench.